According to a report by the Joseph Rowntree Foundation one in six pensioners are now living in poverty. Primarily driven by falling home ownership, increased costs of renting and the benefits freeze has resulted in 36% of pensioners living in privately rented accommodation are struggling to make ends meet.
Click here to find out more about 'Winter Warmth' campaigns, which encourage more affluent pensioners to donate their annual Winter Fuel Allowance to neighbours with greater need.