Kingston Giving has launched a new brand identity, developed alongside the What Kingston Thinks report — a borough-wide listening project designed to better understand local voices, priorities, and needs. The rebrand marks a significant moment for the organisation as it continues to evolve and deepen its role in the Kingston community.
The new vision sets out a clear ambition:
“A resilient community where everyone has the opportunity to thrive.”
This is supported by a refreshed mission:
“To strengthen and support the community and create lasting positive change across the Borough of Kingston.”
The updated branding reflects these goals with a visual identity that is both vibrant and rooted in place-based giving. The chosen colour palette includes:
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Teal, representing calm, stability, and trust — underscoring the organisation’s reliability and professionalism.
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Salmon/Coral, a nod to Kingston’s historical connection to the salmon trade, adding energy and warmth.
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Stone, which brings a sense of neutrality and balance.
A key feature of the new visual identity is the arch of Kingston Bridge, depicted in coral. Its abstract form can be interpreted as a sunrise — symbolising hope and new beginnings. As a well-known local landmark, the bridge also reinforces the charity’s role in connecting people and opportunities across the borough.
Kingston Giving would like to extend sincere thanks to 7Dots, the local branding agency that supported the project. Their work was offered pro bono, and their creativity, insight, and generosity played a central role in shaping the new identity.
This rebrand represents more than a change in appearance — it’s a reaffirmation of Kingston Giving’s commitment to the community and its future.